Québec “Buckle Up” Ad Campaign – Slide Design / Analysis

This slide design is an assignment for a Visual Communication class. I was tasked with analyzing a company’s advertisement, and using the findings to create an additional ad that would fit the same campaign, then finishing off with making a slide presentation to explain the analysis and my findings.


Original Ad


New Ad Created By Myself


Target Audience

My target audience was primarily teenage drivers, but also included young adults who often forget to or choose not to wear a seat belt. This ad campaign sent the message that wearing seat belts saves lives, and lets your life continue on.

Design Analysis

Slide Design

I analyzed the color and typography of this ad campaign, then used the findings to recreate my new ad to be included.

The color in the original ad matched the seat belt, which I carried over into my new ad with a red seat belt to match the shirt. I used the same font category types to recreate my ad. The date is Book Antiqua, a serif font, with the logo and tag line in the corner in a sans serif font, Century Gothic, just like the original ad.



I hope this ad campaign reaches the audience is was created to reach. I hope it is a shocking ad that shows just how important a seat belt is! It literally saves lives. Don’t you want your life to keep going on? You don’t want it to stop at an early date because of not wearing a seat belt.



Creative Ad – Choose to Save the Ocean with Toilet Paper!

This is a creative ad I created for a Visual Communication design class. The assignment was to create a creative advertisement for a boring household or office product. I had to use symbolic or non-literal ideas and concepts, and make the ad  appealing and convincing to my target audience. I was given the product to make the ad around, as well  as the demographics of the target audience I had to appeal to.

My product was toilet paper. I decided to create an ad for a new brand of ocean and environment friendly toilet paper called “Clean Breeze”.

Here is the ad:

Creative Ad (Magazine)

Creative Ad (TV)


Target audience

My target audience is single females aged 65+ with their Associates Degree. Their income is between $60,000 – $89,000. Their media consumption and interests include magazines and TV, so I created ads for both platforms. This design is light on the eye, with more lightly hued colors, appealing to women. The colors are more neutral in color to match the tones of the ocean, but also to appeal to more mature women. Women of this demographic will appreciate the concept of helping the environment in a creative way.

Design Analysis

I created this ad around the photo of the toilet paper roll. It looks like a wave, so I created a toilet paper centered around being environmentally friendly to help the ocean water be cleaner and not contribute to more pollution. The toilet paper roll creates a type of leading line, which draws the eye into the headline, creating a smooth flow throughout the ad. Typography is used for all text that appears on the ad. The headline “Choose to Save the Ocean” is typed in different fonts with different weights, sizes, and colors. The word “ocean” is a lighter blue, just like the ocean water in the photo underneath. The words “to” and “the” are in the same color as the toilet paper brand logo, which comes from the dark blue on the hull of the boat in the logo. The text underneath the headline is also in the same dark blue for consistency. Types of fonts used are script, sans serif, and slab serif.


This creative ad is sending a message to the target audience to save the ocean, buy buying environmentally friendly and biodegradable toilet paper that won’t hurt our oceans. By calling the audience to action, it gives a sense of responsibility and  belonging that mature, single women will appreciate being a part of. I feel as if all aspects of design were blended throughout this ad in a simple way. Choose to Save the Ocean by buying Clean Breeze toilet paper!


Photography used:

Icon Set – Fruit Icons

The following is an Icon Set and separate icons created for a Visual Communication class. I was tasked with creating an icon set about any topic. The icons needed to be consistent in their design and each icon needed to clearly communicate a single message.

These are the 4 icons (icon set) I created using Adobe Illustrator:

Icon Set

Fruit Icon Set (All original work created by Taylor Sexton).


Target Audience

The target audience for these icons is fairly broad. I created these icons with bloggers and designers in mind. Bloggers could use these on their blogs for fruit pictures/icons. Designers could use these for icon needs. I wanted to create a simple design that flowed throughout the different icons. These are simple and colorful icons for fruits .

Design Analysis

By using Adobe Illustrator, I was able to create these simple icons. From the knowledge and skills I learned in my Visual Communication class I used the various tools Illustrator offers designers to create the different shapes that create the banana, orange, apple, and watermelon. I used my knowledge of color in design to choose the colors for each fruit. Instead of making a typical red apple, I made the apple green to balance the red watermelon next to it, and make use of warmer and cooler colors in my set. I had to play with different hues of colors to make the little details and colors on each fruit. I created a reflected light pattern on the banana and and the apple, but using a lighter hue of the yellow and green used for the respective colors of the fruits. I designed the orange and watermelon as slices taken from the inside of the fruit.


Creating these icons taught me a lot about design. I learned all about icons and found how often they are used in the computer design world. I learned how to use artboards to organize and save each icon. I hope these designs can be considered useful for fellow designers, and that they can be helpful for other beginners just getting into design like myself.


The Hope of God’s Light – Magazine Spread

This magazine spread is a project for a Visual Communication class. I was tasked with creating a spread about an article from LDS.org. I chose to create my spread around LDS Second Counselor in the First Presidency Dieter F. Uchtdorf’s “The Hope in God’s Light” talk. President Uchtdorf gave this talk at the April 2013 semi-annual General Conference in Salt Lake City, Utah. The article can be found at: https://www.lds.org/general-conference/2013/04/the-hope-of-gods-light?lang=eng.

This is my magazine spread:

The Hope in God’s Light

The first page is the title / cover page. I used a light-hued color scheme of light turquoise blue, white, yellow, gray, and peach. The typography featured contrasts one another. Fonts used include: Brittanic Bold (sans serif), Minion Pro (sans serif), Myriad Pro (serif), and Broadway (script). The sans serif vs. serif fonts contrast one another, with a semi-script type font thrown in for the sub-headings to contrast everything else. Typography was further  played with by emphasizing the important words in the title with bigger font sizes and colors.

The text from the article is left-aligned with a two column layout. The title is right-aligned. I added text at the bottom with a continued page number to match the right alignment as well. The pictures and pull quote are all center-aligned.

The photos were taken by myself, to symbolize hope and God’s light.

Photo by Taylor Sexton (Personally Taken Photo)

The arms show the composition of leading lines, directing the eye down towards the hands, where the word “HOPE” can be seen.

Photo by Taylor Sexton (Personally Taken Photo)

The sun peaking through the trees before it sets behind the mountains and hills shows just how bright God’s light can be, as a symbol of hope and comfort to us.

This design and article message are directed towards the youth and young adults. So many times in life, social pressures and the stress to be good enough can leave teenagers especially feeling hopeless and alone. This message reminds them that they are not alone, and that there IS hope with God and his bright light! He is always with us, guiding us along the way. Never forget that.


Photography for Beginners – Photography Reverse Engineer Post


Photography is all around us, just waiting to be seen. In this post I will examine three different relatively simple guidelines in photography that can make any photo standout. These guidelines can separate a beginner photo from a professional one.

Rule of Thirds

In this photo of the Eiffel Tower, the photographer offset the focal point- the Eiffel Tower- to the right of the photo. The Tower is in line with the thirds line on the right, and the horizontal thirds lines also hit points on the Tower and the sky line in the clouds.

Photo by Taylor Sexton (Personally Taken Photo)

Here, I set the small cluster of palm trees on the left vertical thirds line and the top horizontal thirds line. Just as the photo of the Eiffel Tower, the tall focal point of this photo is set on one side of the vertical horizontal thirds line with other scenery in view.


Leading Lines


The photographer has used the element of leading lines to draw the eye to the subject of the photo. The eyes automatically follow the natural lines the blinds make to the little girl.


Photo by Taylor Sexton (Personally Taken Photo)

In this photograph, I positioned my cat at the end of the blinds. The natural lines the blinds create draw the eye to the cat, which is the subject of this photograph.


Depth of Field

The photographer has positioned the green apples in a diagonal line, and focused on the front apple. Depth of field includes subjects in the foreground, middle ground and background. The focus and bokeh effect naturally draws the eye to one of those subjects and figures out the rest of the subjects next.

Photo by Taylor Sexton (Personally Taken Photo)

In the photo I took of these Diet Coke bottles, I positioned them in a diagonal line like the apples, and set focus on the front subject. I mimicked the photographer’s shallow depth of field and chose to focus on the foreground subject.



Here are three photographic elements that can guide an beginning photographer to notice their positioning and focus of subject in photos. Many more compositions and guidelines exist in the world of photography, but here are some of the basics to get you started on understanding photography. After all, the only rule in photography is: There are no rules!


Coca Cola open happiness ad

Open Coca Cola Happiness – Typography Reverse Engineer Post


Coca Cola Advertisement

Open a Coke, open happiness.


The above advertisement image was found in an article by the website Business 2 Community titled “3 Marketing Lessons from Coca-Cola”. Found at: http://www.business2community.com/marketing/3-marketing-lessons-coca-cola-01117076#Y7gODiQhRGB5VQfd.97.

The advertisement features two contrasting typefaces. This post analyzes the categories and typefaces used and how they contrast one another.


Typeface #1


The Coca Cola logo uses script style font. It looks as if it was hand-lettered and has calligraphy elements with the long, curly strokes in the “C”s and how they connect to the next letter. The “C” in “Cola” makes a curly loop that continues through the loops from the “l”.

Typeface #2

Sans serif

The rest of the text in this advertisement are a sans serif typeface font. There are not any serifs on the ends of the stokes, as made clear in several of the letters above. The font as a whole is monoweight without any thick to thin transitions; another characteristic of sans serif typeface.



The difference between the typefaces on the separate letters as shown above shows the contrast of structure between the two typefaces. The curly, calligraphy style connections on the “C”s in the script style font in ‘Coca-Cola’ directly contrast the “C” in the sans serif style font in ‘Coke’ on the right side of the page. Same with the differences in the “O”s and the “a”s. There is also a slight contrast of size between the two typefaces. A contrast of weight is seen in the thickness of the strokes in the first typeface and the second.



Because of the above mentioned differences in the two typefaces shown, this ad displays a nice form of contrast. By including the famous script style font that the Coca-Cola logo is known for, the company was able to simply contrast it with a basic monoweight sans serif font. It both complements and contrasts the script font in a basic way. It makes the message easy to read. It also uses script font (which is not typically easy to do) just enough without making the design sickening to look at. That is why the sans serif typeface is so helpful in this contrast example.

Arik Air Baggage Ad

Arik Airlines Design Advertisement


Arik Air Baggage Ad

By: Arik Air Baggage Ad



Alignment is used a lot in this advertisement. The company aligns the photo focal point in the center of the page, along with a tagline and additional information text encasing the photo above and below in a center alignment. Then, the body/bulk text stays at a left alignment towards the bottom of the page.


The dark gray bars on the top and bottom of the page with a light gray to white gradient in the middle add a nice sense of subtle contrast. The warm colored text on the cool colored background are also contrast.


Wording is repeated to emphasize that this advertisement is talking about bags and baggage, including a picture of baggage in the center. The color is also repeated throughout the whole text.


The company’s logo is purple. All of the text is in the same color as the logo. The specific color of purple is also drawn from the picture with the two bags being the analogous color combination.



As shown, the above principles all contribute to making this advertisement’s design stand out. Color plays a big role in the overall design, being incorporated into multiple principles to provide contrast and repetition. The sleek design and framed border of blank space make the ad appealing and intriguing to the eye. The simple focal point photo also is a nice touch. A lot of information is conveyed in a very organized manner. It is a pleasant design to evaluate and look at.