Icon Set – Fruit Icons

The following is an Icon Set and separate icons created for a Visual Communication class. I was tasked with creating an icon set about any topic. The icons needed to be consistent in their design and each icon needed to clearly communicate a single message.

These are the 4 icons (icon set) I created using Adobe Illustrator:

Icon Set

Fruit Icon Set (All original work created by Taylor Sexton).

 

Target Audience

The target audience for these icons is fairly broad. I created these icons with bloggers and designers in mind. Bloggers could use these on their blogs for fruit pictures/icons. Designers could use these for icon needs. I wanted to create a simple design that flowed throughout the different icons. These are simple and colorful icons for fruits .

Design Analysis

By using Adobe Illustrator, I was able to create these simple icons. From the knowledge and skills I learned in my Visual Communication class I used the various tools Illustrator offers designers to create the different shapes that create the banana, orange, apple, and watermelon. I used my knowledge of color in design to choose the colors for each fruit. Instead of making a typical red apple, I made the apple green to balance the red watermelon next to it, and make use of warmer and cooler colors in my set. I had to play with different hues of colors to make the little details and colors on each fruit. I created a reflected light pattern on the banana and and the apple, but using a lighter hue of the yellow and green used for the respective colors of the fruits. I designed the orange and watermelon as slices taken from the inside of the fruit.

Conclusion

Creating these icons taught me a lot about design. I learned all about icons and found how often they are used in the computer design world. I learned how to use artboards to organize and save each icon. I hope these designs can be considered useful for fellow designers, and that they can be helpful for other beginners just getting into design like myself.

 

The Hope of God’s Light – Magazine Spread

This magazine spread is a project for a Visual Communication class. I was tasked with creating a spread about an article from LDS.org. I chose to create my spread around LDS Second Counselor in the First Presidency Dieter F. Uchtdorf’s “The Hope in God’s Light” talk. President Uchtdorf gave this talk at the April 2013 semi-annual General Conference in Salt Lake City, Utah. The article can be found at: https://www.lds.org/general-conference/2013/04/the-hope-of-gods-light?lang=eng.

This is my magazine spread:

The Hope in God’s Light

The first page is the title / cover page. I used a light-hued color scheme of light turquoise blue, white, yellow, gray, and peach. The typography featured contrasts one another. Fonts used include: Brittanic Bold (sans serif), Minion Pro (sans serif), Myriad Pro (serif), and Broadway (script). The sans serif vs. serif fonts contrast one another, with a semi-script type font thrown in for the sub-headings to contrast everything else. Typography was further  played with by emphasizing the important words in the title with bigger font sizes and colors.

The text from the article is left-aligned with a two column layout. The title is right-aligned. I added text at the bottom with a continued page number to match the right alignment as well. The pictures and pull quote are all center-aligned.

The photos were taken by myself, to symbolize hope and God’s light.

Photo by Taylor Sexton (Personally Taken Photo)

The arms show the composition of leading lines, directing the eye down towards the hands, where the word “HOPE” can be seen.

Photo by Taylor Sexton (Personally Taken Photo)

The sun peaking through the trees before it sets behind the mountains and hills shows just how bright God’s light can be, as a symbol of hope and comfort to us.

This design and article message are directed towards the youth and young adults. So many times in life, social pressures and the stress to be good enough can leave teenagers especially feeling hopeless and alone. This message reminds them that they are not alone, and that there IS hope with God and his bright light! He is always with us, guiding us along the way. Never forget that.

 

Photography for Beginners – Photography Reverse Engineer Post

Introduction

Photography is all around us, just waiting to be seen. In this post I will examine three different relatively simple guidelines in photography that can make any photo standout. These guidelines can separate a beginner photo from a professional one.

Rule of Thirds

In this photo of the Eiffel Tower, the photographer offset the focal point- the Eiffel Tower- to the right of the photo. The Tower is in line with the thirds line on the right, and the horizontal thirds lines also hit points on the Tower and the sky line in the clouds.

Photo by Taylor Sexton (Personally Taken Photo)

Here, I set the small cluster of palm trees on the left vertical thirds line and the top horizontal thirds line. Just as the photo of the Eiffel Tower, the tall focal point of this photo is set on one side of the vertical horizontal thirds line with other scenery in view.

 

Leading Lines

 

The photographer has used the element of leading lines to draw the eye to the subject of the photo. The eyes automatically follow the natural lines the blinds make to the little girl.

 

Photo by Taylor Sexton (Personally Taken Photo)

In this photograph, I positioned my cat at the end of the blinds. The natural lines the blinds create draw the eye to the cat, which is the subject of this photograph.

 

Depth of Field

The photographer has positioned the green apples in a diagonal line, and focused on the front apple. Depth of field includes subjects in the foreground, middle ground and background. The focus and bokeh effect naturally draws the eye to one of those subjects and figures out the rest of the subjects next.

Photo by Taylor Sexton (Personally Taken Photo)

In the photo I took of these Diet Coke bottles, I positioned them in a diagonal line like the apples, and set focus on the front subject. I mimicked the photographer’s shallow depth of field and chose to focus on the foreground subject.

 

Summary

Here are three photographic elements that can guide an beginning photographer to notice their positioning and focus of subject in photos. Many more compositions and guidelines exist in the world of photography, but here are some of the basics to get you started on understanding photography. After all, the only rule in photography is: There are no rules!

 

Coca Cola open happiness ad

Open Coca Cola Happiness – Typography Reverse Engineer Post

Design

Coca Cola Advertisement

Open a Coke, open happiness.

Introduction

The above advertisement image was found in an article by the website Business 2 Community titled “3 Marketing Lessons from Coca-Cola”. Found at: http://www.business2community.com/marketing/3-marketing-lessons-coca-cola-01117076#Y7gODiQhRGB5VQfd.97.

The advertisement features two contrasting typefaces. This post analyzes the categories and typefaces used and how they contrast one another.

Analysis

Typeface #1

Script

The Coca Cola logo uses script style font. It looks as if it was hand-lettered and has calligraphy elements with the long, curly strokes in the “C”s and how they connect to the next letter. The “C” in “Cola” makes a curly loop that continues through the loops from the “l”.

Typeface #2

Sans serif

The rest of the text in this advertisement are a sans serif typeface font. There are not any serifs on the ends of the stokes, as made clear in several of the letters above. The font as a whole is monoweight without any thick to thin transitions; another characteristic of sans serif typeface.

 

Contrast

The difference between the typefaces on the separate letters as shown above shows the contrast of structure between the two typefaces. The curly, calligraphy style connections on the “C”s in the script style font in ‘Coca-Cola’ directly contrast the “C” in the sans serif style font in ‘Coke’ on the right side of the page. Same with the differences in the “O”s and the “a”s. There is also a slight contrast of size between the two typefaces. A contrast of weight is seen in the thickness of the strokes in the first typeface and the second.

 

Conclusion

Because of the above mentioned differences in the two typefaces shown, this ad displays a nice form of contrast. By including the famous script style font that the Coca-Cola logo is known for, the company was able to simply contrast it with a basic monoweight sans serif font. It both complements and contrasts the script font in a basic way. It makes the message easy to read. It also uses script font (which is not typically easy to do) just enough without making the design sickening to look at. That is why the sans serif typeface is so helpful in this contrast example.

Arik Air Baggage Ad

Arik Airlines Design Advertisement

Design

Arik Air Baggage Ad

By: Arik Air Baggage Ad

Analysis

Alignment

Alignment is used a lot in this advertisement. The company aligns the photo focal point in the center of the page, along with a tagline and additional information text encasing the photo above and below in a center alignment. Then, the body/bulk text stays at a left alignment towards the bottom of the page.

Contrast

The dark gray bars on the top and bottom of the page with a light gray to white gradient in the middle add a nice sense of subtle contrast. The warm colored text on the cool colored background are also contrast.

Repetition

Wording is repeated to emphasize that this advertisement is talking about bags and baggage, including a picture of baggage in the center. The color is also repeated throughout the whole text.

Color

The company’s logo is purple. All of the text is in the same color as the logo. The specific color of purple is also drawn from the picture with the two bags being the analogous color combination.

 

Conclusion

As shown, the above principles all contribute to making this advertisement’s design stand out. Color plays a big role in the overall design, being incorporated into multiple principles to provide contrast and repetition. The sleek design and framed border of blank space make the ad appealing and intriguing to the eye. The simple focal point photo also is a nice touch. A lot of information is conveyed in a very organized manner. It is a pleasant design to evaluate and look at.